Calumet Lubricants Company

Project: Brand image update and campaign

Problem: Image was outdated and not inviting. Marketplace saw the business as "dirty and messy"

Solution: Calumet needed to update their existing brand and logo to bring them into the present while improving their "dirty" image. Colors were selected to project a clean refreshing feel. Bright colorful plant shots were also used through out their marketing materials to help reinforce that image. The project included letterhead, business cards, envelopes, pocket folders, web site redesign, and sales sheets.